Located in the center of North Carolina and midway between Atlanta and Washington, D.C., the Lawrence Joel Vets. Mem. Coliseum offers a unique opportunity to directly target an East Coast market of 1.5 million individuals within a 50-mile radius. The Complex consists of The Lawrence Joel Veterans Memorial Coliseum, Dixie Classic Fairgrounds, Joel Coliseum Annex, Bowman Gray Stadium, Joel Coliseum Theatre and Ernie Shore Field. The Complex fills it's calendar with Wake Forest University men's and women's basketball, Winston-Salem State University basketball and football, The Dixie Classic Fair, races at NASCAR's longest running weekly track, concerts, family shows, tennis, rodeos, ice skating, banquets, meetings, conventions and more. From 15 to 15,000, our facilities will fit your needs.